Comment on wine plan called

PUBLIC comment is wanted on a plan to develop wine tourism in WA over the next five years.

WA Tourism Commission CEO Shane Crockett said combining wine and tourism would foster job creation, stimulate business in WA’s wine growing regions and further develop wine exports and international tourism.

“If we realise our vision for this industry, by 2005 WA will be recognised around the world as a premier wine tourism destination,” Mr Crockett said.

Major goals of the plan are to add value to the wine industry and develop high-yield tourism.

“We expect the implementation of this plan will generate an extra $25 million a year,” Mr Crockett said.

He said effective implementation of the plan would involve forging links between wine, food, tourism and lifestyle businesses.

“We will also need to create and improve infrastructure developments such as wine and food trails, interpretive centres, wine villages and consistent signage,” he said.

Mr Crockett said a wine tourism council to guide the industry was one of the key parts of the plan.

A team with representatives from the WATC, Wine Industry Association and Edith Cowan University developed the plan.

Copies of the draft Wine Tourism Strategy are available by phoning 9220 1700. The public comment period closes on 10 September.


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