Climate’s right for cafe promotion

MOVED to a new location and want to let your potential customers know where you are?

The owners of the El Nino Cafe, one of the residents in the newly refurbished Hatch Building on Stirling Street Perth, have found an answer.

They have been offering coffee deliveries to the neighbouring business, something that has proved to be a hit and helped to attract customers to their business.

El Nino owner Owen Trott and business partner Caroline Moore successfully applied the idea to their other cafe in the Carillon City Sidewalk Eatery. Ms Moore said the idea also was working in the new outlet.

“People aren’t used to a business marketing itself that way and I think that’s been part of its appeal,” she said.

“Coffee deliveries have been our main form of external marketing. All levels of the local businesses have been welcoming them.

“Coffee sales are our anchor. That’s why we also introduced the Coffee and Tea Addicts card.”

The card is a form of loyalty program. Every time a customer buys a cup of coffee, tea or hot chocolate, the card is stamped. The seventh cup is free.

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