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Centre bounces back to form

THE head franchise of Renouf Fitness is back on the fitness trail just one month after it was bought by Personal Training Centres Pty Ltd.

Personal Training Centres, owned by Graeme Hulm and Ron Doughty, bought the troubled East Perth franchise and its assets in early July and have since employed the services of local health and fitness guru Sami Renouf-Bromley to build the business.

The previous owner of Renouf Fitness, Anajrim Pty Ltd, is now in the hands of BDO administrator Ron Gamble, who expects to begin liquidation proceedings soon.

“I will be recommending to creditors at a meeting on Friday that Anajrim be placed into liquidation,” Mr Gamble said.

“I will also be advising them it is unlikely they will see returns.”

Mr Gamble estimated Anajrim’s total debts to be up to $400,000.

Owned by David Renouf, Anajrim was formerly known as Renouf Personal Training Centres but, as part of the sale, changed its name to allow the new owners start business.

Acting in a consultancy role, Mrs Renouf-Bromley has wasted no time in getting the business in shape, already implementing a pricing restructure and increasing the client-care capacity.

“We now have a greater program selection and avail-ability, and these changes have been absorbed throughout all the franchises,” Mrs Renouf-Bromley said.

“We have also changed our marketing to appeal to that sector of the community who do not have a lot of time, or find it hard to make time, for fitness.

“This has involved coming up with flexible programs which allow people to get to our centres.”

Another health and fitness club chain boosting its operations is Fitness First, the UK-based chain which last year bought 10 clubs from Australia’s biggest health and fitness club operator, Healthland International, for $12.4 million.

Fitness First has already taken over the Cannington branch of Healthland and will be taking up 2000sqm in Saracen Property’s 166 City Central development in the Murray Street Mall.

Saracen Property’s director Luke Saraceni said Healthland had initially signed to move into the second-floor space, but this agreement had been taken over by Fitness First.

The new gym is expected to open early next year.

And, in the smaller corner, a boutique boxing gym run by father and son team Rai and Joe Fazio has opened in Aberdeen Street, Northbridge.

p See Corporate Health feature, pages 16-18.

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