Call for corporate citizens

WA BUSINESSES are being called on by the WA Government to play a part in the creation of better communities.

Citizenship and Multicultural Interests Minister Rob Johnson said all businesses, from the corner deli to the mining giant, could make a valuable contribution.

Mr Johnson said partnerships had helped many businesses by enhancing their reputation, boosting staff morale, improving brand image and reinforcing customer loyalty.

A discussion paper – Citizenship: Building a Shared Future – examines the issue of corporate citizenship and aims to focus business attention on the issue.

“I want to ensure that citizenship is on every corporate agenda,” Mr Johnson said.

“I want to encourage more people in the business sector to develop partnerships with community groups and enable their staff members to be active citizens.

“Although the primary purpose of most private sector businesses is to increase profitability, companies are now acknowledging that maintaining profits and productivity depends on thriving communities,” he said.

Mr Johnson said BankWest, Alcoa, Brumby’s Bakery and Hollywood Private Hospital already were great corporate citizens making a real difference in WA.

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