01/04/2010 - 11:36

'Buy West Eat Best' brand to grow

01/04/2010 - 11:36

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The state government will transfer the popular Buy West Eat Best brand, which has helped consumers easily identify local produce, to industry including WA food growers, manufacturers and retailers.

'Buy West Eat Best' brand to grow

The state government will transfer the popular Buy West Eat Best brand, which has helped consumers easily identify local produce, across to industry including WA food growers, manufacturers and retailers.

Agriculture and Food Minister Terry Redman said consumers will benefit from the transfer by strengthening the ties between WA food growers, manufacturers and retailers.

"There are more than 90 Buy West Eat Best partners, including major retailers, producers and growers all passionate about producing and promoting WA food," he said.

"The program will remain true to its roots by continuing to promote the production and consumption of local food.

"The Government will continue to administer compliance and support the program with funding set aside for the program for the next two years."

The department will call for interested parties to attend workshops to discuss the creation of a Buy West Eat Best 'entity' into which the brand operation and asset will be vested.

 

Full announcement below:

Buy local scheme to get boost from industry.

The popular Buy West Eat Best brand which is helping consumers easily identify local produce will be transferred to industry, Agriculture and Food Minister Terry Redman announced today.

Mr Redman said the program had been so successful that West Australian food growers, manufacturers and retailers, were now keen to take over the program.

"Consumers will benefit from the transfer by strengthening the ties between WA food growers, manufacturers and retailers," he said.

The food labelling program has been managed by State Government, through the Department of Agriculture and Food, since it was first launched to consumers in May 2008.

A new Buy West Eat Best entity will be established comprising shareholders from the food industry.

"There are more than 90 Buy West Eat Best partners, including major retailers, producers and growers all passionate about producing and promoting WA food," the Minister said.

"The program will remain true to its roots by continuing to promote the production and consumption of local food.

"The Government will continue to administer compliance and support the program with funding set aside for the program for the next two years."

Mr Redman said the recent launch of the new Buy West Eat Best marketing campaign, which included television advertisements as a novel way for producers to speak directly to their WA customers, was an excellent example of improved co-investment from industry.

"Further co-investment from industry is vital to make every Government dollar stretch as far as possible," he said.

"The proposed transfer to industry aims to enhance this by bringing members into a formal corporate structure."

The department will call for interested parties to attend workshops to discuss the creation of a Buy West Eat Best 'entity' into which the brand operation and asset will be vested.

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