Business News hits top people

BUSINESS News is looming as one of the best ways to reach influential business leaders and professionals, according to a study by Asset Research.

The Asset survey found 88.9 per cent of Business News readers classify themselves as decision-makers within their organisation and 85 per cent said they worked in a management position or a professional capacity.

The majority of those found the paper to be a useful source of business information.

Asset reported that the paper now has a readership of 93,000 people every fortnight.

It is estimated each copy of the paper is read by 3.9 people with the majority of extra readers being in either managerial or professional positions.

The majority of Business News’ readership is in the thirty-five to forty-nine year old age group.

Business News is also an ideal way to reach those outside the reach of more traditional media.

Nearly 45 per cent of Business News’ readers said they did not regularly read the Sunday Times and 23.9 per cent said they did not regularly read The West Australian during the week.