Business News delivered to your door

WA'S only dedicated pro-business newspaper, Business News will available by home delivery through-out the metropolitan area from February 15.

The move to offer home delivery from Yanchep to Mandurah, is one of the most significant steps in Perth's publishing industry for more than a decade.

The move will coincide with an extensive media and advertising campaign highlighting the need for an independent business voice.

It follows the successful launch of the weekly format in August last year and will meet the increasing demands by readers for easier availability to the publication.

Owned and operated by Harry Kleyn and Elton Swarts, Business News provides a fresh, independent and pro-business view on WA's vibrant economy.

Managing Editor Harry Kleyn is bullish about the prospects of the newspaper, which rides on the success of the WA economy.

"We can provide a very meaningful independent voice in the community," Mr Kleyn said.

"Editorially there have been huge improvements over the past few months with the recruitment of specialised business writers and contributors, headed by Perth's top business news editor Mark Pownall.

Since his appointment three months ago, Mr Pownall has introduced a number of new sections into the paper which provide for a more wholesome newspaper.

One new initiative will be the introduction of a full colour monthly magazine which will cover new points of interest.

"In newspaper, we are looking at a range of new specialised sections focusing on areas like the legal community and human resources, as well as revamping our corporate health, corporate travel and wining and dining segments," Mr Pownall said.

"These initiatives and the general news pages will be bolstered by additional contributors and a bigger reporting staff to get 'under the skin' of business in WA."

The Business News Book of Lists 2001 edition, which provides information on WA's top 1000 companies, will be available in March and acts as a barometer of the different sectors of WA's economy.

According to Mr Kleyn, Business News stands at the forefront of new technology ensuring production was of the highest quality.

Business News was one of the few newspapers to embrace the Internet as a means of providing an "international window" to promote WA business to the world.

About half of the hits at now come from overseas, giving Business News a worldwide audience.


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