Broader reach in home delivery

FROM February 15, WA's business community will be better served with the introduction of home delivery of Business News throughout the metropolitan area from Yanchep to Mandurah.

The paper will also be available through 350 newsagencies and retail outlets.

This move follows the very successful launch of the weekly format in August and the increasing demand by readers for easier availability to fresh, relevant WA news.

In today's fast changing business environment staying in touch is what counts for decision-makers.

There is the constant complaint of information overload. At Business News we receive literally 100's of pieces of information every day and we consider it our role to prioritize and condense the material in such a way that you, the reader, will have, through readership of our newspaper, a smorgasbord of information which can assist you in your day to day business decisions.

With a whole weekly newspaper devoted exclusively to business we can expand on issues other media find hard to digest.

Targeted at the business and professional community the paper fills a important gap in the market.

Being a WA publication focusing on WA news and information, we serve a growing number of educated readers who want to stay in touch with what's happening in their own State, and which could directly affect their employment and business.

An extensive media campaign to launch the home delivery program is also in place. Vinten Browning has been appointed to oversee marketing and promotion.

With a current audited readership of nearly 100,000, wider distribution throughout the metropolitan area will be a huge boost for advertisers who already benefit from Business News' targeted readership, 89 per cent of which are decision makers and 85 per cent consider themselves managers or professionals.

Business News is reaching an audience turned off by growing sensationalism in reporting.

According to a survey carried out by Asset Research an incredible 44.9 per cent of Business News readers, or 41,757 people, do not regularly read the Sunday Times and 23.9 per cent, or 22,227 readers, do not regularly read The West Australian.

We are unashamedly pro-business and our selection process in based on the premise 'will this information be of value and interest to our readers?'

Too often WA's business community is ignored. A fact never more keenly felt than during election time when education, health and law and order dominate the campaign trail.

A point that often appears lost on the political parties is that it is by-and-large the business community which gives the Government the means to provide these social services.

Business News seeks to provide a balance to what other media are offering by providing a clear voice seeking to ensure the lifeblood of the WA economy is given a fair go.

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