15/04/2003 - 22:00

Bright sparks are lighting the way

15/04/2003 - 22:00

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TWO home-grown tech companies have become leading lights in their respective fields and, although their technologies are strikingly different, there are some business similarities.

Bright sparks are lighting the way

TWO home-grown tech companies have become leading lights in their respective fields and, although their technologies are strikingly different, there are some business similarities.

Both ineedhits.com and Commtech Wireless were founded by 21-year old entrepreneurs who had a spark of inspiration and worked hard to make it a reality. Now, both companies turn over millions of dollars and both are heavy exporters. 

ineedhits.com was founded seven years ago by (then) 21-year old Clay Cook, who opted out of a career in web development when he realised the large number of web sites listed on search engines needed some help getting noticed.

The principle is known as web site optimisation and it has become a big business. ineedhits.com turned over $5.9 million last financial year, largely due to success in the US.

More than 90 per cent of its clients are US based and the company has projected its turnover next financial year will be $9.5 million.

ineedhits.com has been successful in building relationships with the world’s biggest search engines to ascertain the way those search engines rank web sites, and therefore help ineedhits.com customers gain better web site ranking.

To do this the company reviews and adjusts a web site’s code to increase its search engine position. It submits those to more than 300 search engines.

It is understanding what web site code is required by search engines that has helped this Osborne Park-based business achieve strong growth.

Commtech Wireless turned over $4.5 million last year and its core product, BASEPage 2000, is used at 3,500 sites across the globe.

Founded by (then) 21-year old Nathan Buzza to develop a paging system, Commtech Wireless has achieved strong sales and continued growth.

BASEPage 2000 takes information from a third party and translates that to a wireless device. That translation can be in the form of an SMS, an email, a pager, or a big LED sign.

Commtech Wireless’s products are used mainly by the health care, hospitality, emergency services, industrial and casino industries.

Commtech Wireless now has offices in Melbourne, Sydney, and Florida.

STANDING BY BUSINESS. TRUSTED BY BUSINESS.

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