Bookseller's new chapter

The threat of new technology to the book world – the first books are on the Internet – has been counteracted by Dymocks.

The national book flogger has crossed wires with the Australian Stock Exchange for a new business chapter by launching an electronic bookshop.

Accessed through ASX ShareNet, the e-bookshop offers finance and investment titles arranged in categories such as best sellers, understanding the sharemarket, options and warrants and includes ASX course recommended reading.

The ASX website averages 10,000 hits a day.

You take your customers where you find them.