Benchmark benefits being missed

WA COMPANIES are missing the business benefits of learning from each other, says Arnott’s WA project officer Steve Holzman.

Mr Holzman recently founded a benchmarking forum for consumer goods companies in WA comprising around a dozen companies.

He said while the process had been popular in the US for ten years, WA was not as quick to embrace it.

“Benchmarking is the learning and adaption of world class standards from a multitude of companies,” Mr Holzman said.

“By learning what others are doing, there is a stronger case for allocating resources in ways similar to those of successful companies,” he said.

“It is not desirable to work with competitors for obvious reasons, but you can choose a number of companies that have some common thread,” he said.