BEILBY, one of Australia’s leading human resources groups, has been lured across the Swan to the burgeoning suburb of East Perth.The company will leave its home of 14 years, Beilby House, on Mill Point Road, and move to 2 Brook Street, East Perth, by the end of the month.Beilby managing director Rob Smith said the move had become necessary as the company expanded its staff and resources and ultimately outgrew its South Perth location.The company will take up 718sqm, or half of the building’s ground floor, which is 50 per cent bigger than Beilby’s present home.“We will be locating Beilby’s national headquarters and the WA business there … that will be 27 full-time staff plus those in our outplacement program,” Mr Smith said.“The building we are moving into is a superb building. It is Terrace quality but in a more convenient location.“The East Perth location has the benefit of being in a new and attractive area and having first-class access to the city.”The deal is one of three brokered by Jones Lang LaSalle that have attracted new companies to the area. The General Practice Division of WA and TMP Worldwide also have moved their operations to East Perth.Other recent residents include information technology group Domain, Sigma Oil Field Consulting and the Govern-ment’s Child Education Service.Jones Lang LaSalle sales and leasing services manager Lachlan Lewis said the recent move by high-profile tenants was a strong endorsement for East Perth and was likely to prompt commencement of a further speculative office development by another of his clients.“Now that demand has been further proven and development viability favourable, I expect these leasings will inspire another of our clients who has been waiting to commence development in East Perth,” Mr Lewis said.“Astute companies will continue to gravitate to East Perth due to the precinct’s many features and benefits. New buildings offer businesses advanced technology capabili-ties which are vital for operating current business systems.”East Perth Redevelopment Authority chief executive officer Tony Morgan said the suburb’s popularity as a business location had grown in recent months.And this popularity was boosted with cafes, clothing retailers, real estate agents and other smaller operations providing services to the larger companies that are making East Perth their home.“The key to East Perth is the increasing number of facilities that are on offer. People are always looking for places to eat, while multi-level car parks mean parking is not a problem, and the suburb is easily accessible from the freeway and rail stations,” Mr Morgan said.“Ella Bache has recently opened up, along with cafes such as 88 Royal, and the growing residential population means the place is alive and kicking.”
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