Balancing home and workplace

THE balance between workplace and the home is one of the issues that will define the workplace of the future, says Bell Personnel founding director Judy Anderson.

“I sense there’s a definite ‘what’s it all about?’ movement and a search for more personal and life fulfilment that will only be found beyond the workplace,” Mrs Anderson said.

“Employers and employees are only just starting to come to terms with this issue.

“Over time, we will see more concessions to that ‘balance’ which employees demand but which should, in reality, lead to a happier, more stable and more productive workforce.”

Mrs Anderson’s recruitment career started in London with Churchill Personnel, while she was on a two-year working holiday with her husband.

She returned to Adelaide in 1986 and worked at a major international recruitment company before being appointed to establish and manage its secretarial-office division in 1987.

In 1989 Ms Anderson was headhunted by South Australia’s biggest executive placement company to establish its commercial staffing division.

Following a trip to a conference in the US, she recognised the industry was set to explode


“At the time South Australia was in serious decline and there weren’t many opportunities for me there,” Mrs Anderson said.

“I had travelled to Perth several times in the early 1990s and was always excited by the dynamic business environment – there was a positive energy that was missing in South Australia.”

After more than 12 months of research and planning Bell opened its doors.

“I don’t mind admitting it was a scary moment – an unfamiliar city, a new network to establish and heavy financial commitments.”

From that start in 1996, Bell now employs 11 people in Perth and four in Darwin.

“We have also found permanent employment for more than 600 Western Australians in that time,” Mrs Anderson said.

“We’re targeting revenues of $10 million for 2001.”


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