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BGC looks to improve on best practice

THE BGC Group, under the chairmanship of Len Buckeridge, has created a new position to co-ordinate its six retail housing companies, appointing 33-year-old Anthony Kinder as general manager responsible for the day-to-day operation of new entity, BGC Housing.

Mr Kinder will retain his position as general manager of BGC’s Commodore Homes while taking on his new responsibilities. He has been with BGC since 1989, the past six years as the West Perth-based general manager of Commodore, West Australian Housing Centre and StrataWise. He is a Certified Practising Accountant and has a Bachelor of Business in Finance.

According to Mr Kinder, the new entity is not about the amalgamation of BGC’s six housing companies under one banner, or the centralisation of the administration, but rather to improve market penetration, maximise latent potential in each division and apply best practice principles at the macro-level of BGC’s housing operation.

“The move is about taking the best practices from our West Perth operation and the best from Mount Street (the head office for Statesman, National and Go Homes) and then looking at industry best practice in marketing, service and delivery, providing goal oriented outcomes across all aspects of the operation,” Mr Kinder said.

“Until now, real cross pollenisation of best practice was perhaps not being consistently applied at all levels in our housing operations. With the support of Julian Ambrose, BGC’s managing director of construction, this structure will now allow both practical and strategic benefit to be applied at the macro level.”

BGC’s possible relegation to second largest builder in the State’s home market is nothing more than a statistic for Mr Kinder.

“BGC is much more than our retail housing operations and this move is not so much about what the competition is doing but looking beyond and inwards at the real untapped potential of our people and the underlying strength of the organisation,” he said.

Mr Kinder’s new responsibilities cover BGC’s current housing operations, which include: Statesman’s two-level home designs; Go Homes – BGC’s latest ‘quit renting’ design; StrataWise for the multi-unit and investor market; the Commodore designed budget homes; the West Australian Housing Centre design for first home buyers and National’s designer homes for second and third home buyers.

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