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I SEE YOU: Rafe Roberts’ Profit Cloud technology leverages Big Brother-style monitoring. Photo: Attila Csaszar

App/tech business of the week – Profit Cloud

Have you ever wondered why certain advertisements appear on certain websites? For example why car hire ads appear as you’re surfing the net having just booked a plane ticket?

The answer is technology of the kind entrepreneur Rafe Roberts has introduced to the Perth market.

Mr Roberts’ new business, Profit Cloud, is focused on what’s called ‘programmatic online advertising’.

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Startup Launch Date

95th-Prezentt31 Jul 2014
96th-Easy Trace01 Jul 2014
97th-Profit Cloud01 Jul 2014
98th-Simply Wall St01 Jul 2014
99th-Velpic01 Jul 2014
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