Bentley-based Antaria will expand its reach globally after it striking an agreement with its marketer of its zinc sunscreen products, ZinClear.
Bentley-based Antaria will expand its reach globally after it striking an agreement with its marketer of its zinc sunscreen products, ZinClear.
The deal with New York-listed Dow Chemical Company will expand the geographical reach by more than 20 additional countries in Eastern Europe, Russia, Asia, India and Middle East regions.
Dow is the exclusive marketer of ZinClear.
Dow's announcement is below:
The Dow Chemical Company (NYSE: DOW) and Antaria Limited (Antaria) of Perth, Australia, announced that they have reached an agreement that will expand the territories in which Dow can market and sell ZinClear® IM zinc oxide products, including more than 20 additional countries representing parts of Eastern Europe and Russia, Asia, and the India and Middle East regions. The agreement is effective as of July 1, 2009.
"We are very excited to be able to add these geographies to our marketing and distribution territory for ZinClear® IM products," said Jim Gall, sun care strategic marketing manager, Dow Personal Care. "The personal care markets in these countries are experiencing tremendous growth, as consumers are becoming more aware of the need for adequate protection from the sun."
"Since becoming our exclusive marketer and distributor for the Americas last April, Dow has proven itself to be an excellent company to work with," said Bruce Cameron, executive chairman of Antaria. "We are pleased with the dedication Dow Personal Care has shown to growing business in the Americas, and the results achieved so far.
This initiative, combined with Dow's extensive technical and marketing resources and strong formulation and logistics support, were critical factors in our decision to award Dow the additional territories."
Derived from zinc oxide, ZinClear® IM products offer formulators and brand owners several advantages over traditional zinc oxide products.
"ZinClear® IM products are distinct in that they provide full-spectrum protection from both UVA and UVB rays, and are non-whitening and nongreasy on the skin, even when incorporated at high levels in formulations," said Gall.
"The versatility and ease of use associated with ZinClear® IM products will enable new customers to quickly evaluate it in their formulations, regardless of regional preferences for oil/water, water/oil, silicone/water, or other combinations."
This announcement is one of several recent developments related to Dow's sun care offering, with the introduction of SolTerraTM Boost at In-Cosmetics Asia in October 2008. Derived from cellulose, a natural, renewable ingredient, SolTerraTM Boost helps dramatically improve the performance of inorganic UV absorbers such as zinc oxide. "So far, the response to SolTerraTM Boost has been outstanding," Gall said.
"The use of inorganic ultraviolet (UV) absorbers has grown steadily in recent years, so being able to add ZinClear® IM to our portfolio in these new geographies is a tremendous opportunity to demonstrate our ability to be a leading provider of innovative solutions to meet formulators' sun care needs."
Dow Personal Care offers a wide range of ingredients and technologies for the global sun care market in addition to ZinClear® and SolTerraTM Boost. Other products include SunSpheresTM SPF Booster, SOLTEXTM Waterproofing Polymer, SatinFXTM Delivery System, and other ingredients required for formulation, such as rheology modifiers, chelating agents, preservatives and emollients.
