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Adlink no more

ADLINK JLS is no more. In its place is Linc Integrated Marketing and Communication. Gone too is Adlink subsidiary dotdashslash, which is now Linc Online.

It has also officially launched its Melbourne office that is spearheading the firm’s push into the eastern States.

Linc associate director Amanda Fay said that, in many ways, it had simply been “time for a change”.

She said the group had undergone significant change over the past year and with that change it had been decided a name change was in order.

“We wanted the name to reflect that change in our role from an advertising agency to a full-service integrated provider,” Ms Fay said.

“John [Carlson, Linc managing director] has had this outlook that WA agencies aren’t going to survive unless they take a wider outlook.

“The Melbourne move has gone very well for us.

“John has introduced a product called Cross Modal Communication and that is driving our success in the east at the moment.”

Linc has WA-based property developer Cedarwood’s advertising business, which was one of the drivers for its move into the east. It has also picked up the Elderslie Group’s advertising work.

The Melbourne office is managed by Jeff Moore.

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