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ALL IN: SMEs need to utilise their access to all available technologies to promote their brand and build sales. Photo: iStockphoto

Adapt, adopt and prosper online

Small businesses could be putting their future on the line if they don’t increase their presence online.

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On line presence , particularly in the form of a well constructed , up to date, website is essential in this day and age. Think about it, when you want to find out about a company where's the first place you look to? the web. Trouble is I find a number of company websites carry erroneous and out of date information on these sites. And if the company or group has had any controversy in the media that tends to rate higher on Google, and the company website rarely put their point of view to lead to a balanced sharing of information.

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