Action on in-store advertising

DEVELOPERS of the latest in billboard advertising are searching for investors to enable a roll-out product across Australia.

Adscreen Australia has spent the past five years developing its in-store TV screen advertising, Adscreen i2i, which has been on trial in an Action Supermarket since November last year.

The directors of the company have invested $500,000 in the product but require an additional $550,000 to $800,000 from investors to allow the purchase of equipment to fill anticipated orders.

According to Adscreen Australia managing director Paul Papa-Adams, the company is on the verge of breaking into a new advertising market.

“It’s not a new idea; this has been around a while,” Mr Papa-Adams said.

“The barrier to entry is the contracts with venues and we are the first company of our kind to secure a major deal.”

That deal is a verbal agreement between Action Supermarkets and Adscreen Australia.

“They want to roll-out the product across 33 stores that they have here and after three months it could possibly go to Queensland and Northern New South Wales,” Mr Papa-Adams said.

“Action have said ‘yes we like it’ and they will sign a contract.”

Mr Papa-Adams is confident the deal will be finalised in coming weeks.

The company is also in discussions with Westralia Airport Corporation.

Adscreen Australia operates in a similar way to a billboard advertising company.

It pays the retail outlet a rental fee for space to erect screens and then sells advertising space to companies.

So far Adscreen has signed up a dozen advertisers including Coca-Cola, Peters and Brownes, the Water Corporation, and Channel 7. 

“We produce the material or we outsource it. We provide the screens and we manage them and maintain them,” Mr Papa-Adams said.

However, the company also provides news, weather and other information.

The 15-second adverts are played on a six-minute loop, which allows for repetition as customers walk past.

The company also provides news and information via the TV screens as well as the traditional advertisements.

Add your comment

BNIQ sponsored byECU School of Business and Law


6th-Australian Institute of Management WA20,000
7th-Murdoch University16,584
8th-South Regional TAFE10,549
9th-Central Regional TAFE10,000
10th-The University of Notre Dame Australia6,708
47 tertiary education & training providers ranked by total number of students in WA

Number of Employees

BNiQ Disclaimer