09/07/2008 - 22:00

A knack for business

09/07/2008 - 22:00

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Counting her father, WorleyParsons Australian managing director Peter Meurs, as one of her mentors, it's little wonder 24-year-old Lisa Grinceri has achieved business success at such a young age.

A knack for business

Counting her father, WorleyParsons Australian managing director Peter Meurs, as one of her mentors, it's little wonder 24-year-old Lisa Grinceri has achieved business success at such a young age.

The hair and beauty entrepreneur opened her first salon, Skatt, in South Lake at the age of 19, two years into a Curtin University commerce degree in entrepreneurship.

That was soon followed by a second salon, in Claremont, with Ms Grinceri taking over the Aveda salon in Old Theatre Lane on Bayview Terrace.

Last month, she opened her third Skatt salon on Roe Street in Northbridge, a 340 square metre space that was completely transformed into a pamper palace with the help of an $800,000 fit-out.

The Northbridge location is the group's flagship, comprising up to 24 hair stations, four beauty rooms, two spray tan booths and one solarium.

Ms Grinceri said she had the vision of creating a series of high-end fashion concept salons aimed at providing hair, beauty and tanning services to the 16-35 demographic.

Taking cues from international trends in the rapidly growing hair and beauty industry, she identified a gap in the Perth market for a more fashion-oriented offering.

"In the UK, it's much more recognised as a fashion-oriented industry and the art of the industry. I wanted to concentrate on the design factor," she told Business Class.

Work on a fourth Skatt salon is currently under way, located on the emerging Mount Hawthorn strip on Scarborough Beach Road, next door to the New Norcia bakery.

Receiving council approval late last month, work has started on transforming the 385sqm location to give it the same look and feel as the other salons.

The Mt Hawthorn salon is expected to open in October.

Ms Grinceri said she was aiming to have about 10 salons in WA within five years, and is eyeing Fremantle and Mount Lawley as potential locations for her next salon.

A believer in staff development, Ms Grinceri said she wanted to make her company a top employer within the industry, investing 10 per cent of turnover into staff training.

"We're trying to position ourselves in the market as one of the preferred employers in the industry," she said.

In addition to the salons, Ms Grinceri also runs WA's biggest hair show, held each year at the Perth Convention Exhibition Centre.

Called Skattwalk, the show attracted more than 1,200 people this year, with almost double that attendance expected next year.

STANDING BY BUSINESS. TRUSTED BY BUSINESS.

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