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96FM loses listeners

PERTH radio station 96FM has lost audience share in all but one program time according to the latest Nielsen radio ratings. The station also lost audience share in all age groups except the 25-39 and 55-plus categories. Its biggest loss was 6.5 percentage points in the 18-24 age group. 6PR’s breakfast presenters Tony McManus and Steve Mills lost 0.4 percentage points, while ABC720’s Eoin Cameron gained 1.7 percentage points, taking him to 16.1 per cent and second overall. MIX 94.5 remained the breakfast station leader and gained 1.4 percentage points to take its audience share to 18.4 per cent. Nova’s Nathan and Nat remained in third position but lost 0.8 percentage points, while 92.9’s Larry Baxter Show gained 1.2 per cent. Nova 93.7 furthered its rule of the 18-24 age group, gaining 5.4 percentage points, with Triple J and MIX 94.5 more than 10 per cent behind. It is a similar scenario in the 40-54 age group, with MIX 94.5 outright leaders on 25.9 per cent after gaining 2.4 per cent. 96FM hung onto its lead of the 25-39 age group, with an audience share of 20.9 per cent. After survey four, Perth’s top four radio stations are MIX 94.5 on 18.6 per cent, ABC720 on 11.8 per cent, Nova 93.7 on 11 per cent and 96FM on 10.7.

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