12/01/2021 - 12:47

$45m Parmelia revamp nears completion

12/01/2021 - 12:47

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The Parmelia Hilton Perth will reopen next month, following a 10-month refurbishment featuring touchless technology and a new thoroughfare to Brookfield Place.

The refurbished lobby. Photo: Parmelia Hilton Perth

The Parmelia Hilton Perth will reopen next month, following a 10-month refurbishment featuring touchless technology and a new thoroughfare to Brookfield Place.

The 284-room hotel originally opened in the 1960s and closed its doors last year, amid the height of COVID.

Parmelia Hilton Perth commercial director Des Shanks said if there was a silver lining to COVID, the upside of reduced travel movements provided opportune timing for the hotel to close to the public in April as a means advance its refurbishment works, which started in November 2019.

All 284 rooms, the lobby and the restaurant (renamed Samuels, replacing the Adelphi Grill) have been refurbished.

An additional 32 rooms have also been added to the hotel as part of the $45 million redevelopment.

Other additions include a new executive lounge and an integrated thoroughfare connecting the hotel lobby to Brookfield Place, with interiors designed by COX Architecture.

The new executive lounge.

Touchless technology has been another focus for the hotel – Digital Key technology can be accessed via the Hilton Honors mobile app, where loyalty program members check-in, choose and access their room and most areas of the hotel (including the executive lounge) by tapping their smartphone.

Hilton Australasia vice president operations Heidi Kunkel said the Hilton CleanStay program, which will roll out at the Parmelia, would introduce a new standard for Perth hotel stays.  

Standards under that program include a Hilton CleanStay Room Seal to show that room had not been accessed since being cleaned and disinfected.

“The hotel team are excited to welcome guests back after the 10-month renovation and showcase the hotel’s new features, which includes a grand lobby with locally inspired design and artwork reflective of the coastal landscape and cultural heritage that defines Western Australia,” she said

One of the largest of these is a WA-inspired mural by Meekatharra-born artist Leon Pericles.

The mural by Leon Pericles.

The hotel is expected to reopen to the public in February and Mr Shanks said the hotel would initially focus on the staycation market and that discussions were under way with corporate partners.

The hotel refurbishment is one of several property projects in the pipeline under the Hilton brand, including the 229-room DoubleTree by Hilton Perth Waterfront adjacent to the Bell Tower, which opened in December.

The Hilton has another DoubleTree planned for Fremantle, as well as series of Hilton Garden Inns planned for Cockburn, Albany, Busselton and Kalgoorlie Boulder. 

Those developments will collectively create more than 450 new hotel rooms across the state, adding to a pipeline of WA hotel projects worth circa $500 million.  

Check out the next magazine edition of Business News, out Monday January 18, for Mark Beyer's feature reviewing the outlook for WA's tourism and accommodation sector. 

STANDING BY BUSINESS. TRUSTED BY BUSINESS.

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