AS president and chief financial officer of CustomVis, Dr William Ardrey is a leader in Perth’s biotechnology field. He is involved in the funding and marketing of medical devices that aim to cure visual problems. A leader in Perth’s biotechnology field, Dr Ardrey helped grow CustomVis into a large-scale operation. CustomVis develops medical lasers and medical devices to evaluate and diagnose the visual pathways of the eye, with a special emphasis on products for the global customs refractive surgery market of doctors, hospitals, and surgery centres.