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303 smokes Marketforce in Quit deal

AFTER eight years in the firm grip of Marketforce the Health Depart-ment’s WA Quit campaign has been snatched away by 303 Advertising.

The high-profile campaign, worth $2 million, is one of Perth’s most coveted advertising contracts.

303 Advertising director Alan Taylor said the successful pitch was testament to 303’s open and collaborative approach and abilities, putting an end to any speculation about the agency’s future.

“A year and half ago we had a bit of turmoil and since then we have been getting back on track. This is a real sign that we are here to stay,” he said.

Mr Taylor said 303 had recently worked on two other social marketing campaigns with the Health Department, which had appreciated the agency’s collaborative approach.

“I think there was flow-on effects from our approach, it was different to what they expected in the past and they felt they got more out of us,” he said.

This same approach helped 303 win the Quit campaign in the tender process, according to Mr Taylor.

“With the Quit campaign there is an enormous amount of research and a huge amount of knowledge required, which is almost impossible to do in seven days,” he said.

“This is especially the case when you can’t have access to the client and you are up against the eight years of knowledge Marketforce has built up. Rather than telling them what to do, we presented them with a whole raft of different options of what they could do with what we had learnt over the seven days.”

Quit WA coordinator communication and research Gino Marinucci said the department had been happy with the work Marketforce had provided over the years.

“Basically 303 presented a near flawless demonstration of how they met the criteria,” he said.

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