Advertising agency 303 has been brought on board by The Perth International Arts Festival (PIAF) for next year after incumbent agency, Block Branding decided to resign the account two weeks ago.
Advertising agency 303 has been brought on board by The Perth International Arts Festival (PIAF) for next year after incumbent agency, Block Branding decided to resign the account two weeks ago.
303 has worked previously with PIAF in a strategic planning capacity and will now also manage all advertising and strategic brand development for PIAF in 2010.
PIAF's general manager, Julian Donaldson said it was very amicable when Block decided to leave.
"There was a mutual decision between the organisations to look further afield," Mr Donaldson told WA Business News.
"Block's priorities and the festival's priorities were no longer converging.
"Block were with us for four years and during that time they provided the festival with exceptionally good creative and good ideas.
"The festival owes Block a great debt for the work."
PIAF's development director, Sally Wilkinson said it was an easy decision to appoint 303 after seeing the proposed work which consisted of media buying and planning including traditional channels and ambient, as well as conceptual creative work.
"303's strategic thinking is impressive and the conceptual creative solution proposed allows for bold, simple execution through all media channels. It will leave the people of Perth in no doubt as to what a wonderfully enriching experience Festival 2010 promises to be," she said.
After a fruitful four-year relationship, Block creative director Mark Braddock felt the time was right to part ways considering the success PIAF had enjoyed during the last few years and the other clients and work Block was currently focused on.
"PIAF...has enjoyed its three most successful-ever festivals since we commenced working with them," Mr Braddock said in a statement.
"Every year since then, PIAF has enjoyed record-breaking attendance and ticket sales, with more people than ever getting involved in the event.
"There have been a lot of internal changes within PIAF's marketing team, so we feel now is a good time for both parties to end the relationship."
303 chairman, Jim Davies has been involved with the festival for many years.
"This is an exceptional creative opportunity for us," Mr Davies said in a statement.
"Needless to say, we're very happy to partner with Perth Festival to take the Festival to a new level in 2010 with a truly integrated campaign that is for and about the people of Perth."
The 2010 program will be launched in November with the LotterywestFestival Films.
The 303 announcement is below:
303 Wins Perth International Arts Festival
303 has been appointed by The Perth International Arts Festival (PIAF) to manage the strategic brand development and all advertising for The Perth International Arts Festival 2010. 303 has worked previously with PIAF in a strategic planning capacity.
303's winning plan included media buying and planning including traditional channels and ambient, as well as conceptual creative work.
PIAF's Development Director Sally Wilkinson said that the decision to appoint 303 was an easy one after seeing the proposed work.
"303's strategic thinking is impressive and the conceptual creative solution proposed allows for bold, simple execution through all media channels. It will leave the people of Perth in no doubt as to what a wonderfully enriching experience Festival 2010 promises to be." said Sally.
303 CEO Nick Cleaver said, "303 has been demonstrating a strong understanding of the creative needs of the arts community, which includes our work with the Art Gallery of Western Australia. The Perth Festival is a mainstay and an innovator of the Perth community and we are delighted to be associated with it."
303 Chairman Jim Davies has been involved with the Festival for many years.
"This is an exceptional creative opportunity for us. Needless to say, we're very happy to partner with Perth Festival to take the Festival to a new level in 2010 with a truly integrated campaign that is for and about the people of Perth."
The 2010 Perth Festival program will be launched in early November and begins with the quintessential Perth summer experience: the Lotterywest Festival Films.
The Block Branding release is below:
Block resigns Perth International Arts Festival Account
PERTH: Block has decided to resign the Perth International Arts Festival (PIAF) advertising account after a fruitful four-year relationship.
"We are incredibly proud of our contribution to PIAF, which has enjoyed its three most successful-ever festivals since we commenced working with them. Every year since then, PIAF has enjoyed record-breaking attendance and ticket sales, with more people than ever getting involved in the event," says Mark Braddock, Creative Director at Block.
"There have been a lot of internal changes within PIAF's marketing team, so we feel now is a good time for both parties to end the relationship. Block has won significant new business in recent months, and we are involved in various significant opportunities that will require our focused attention over the coming months."
Block was appointed by PIAF in 2006 to reinvigorate the festival's brand and bring consistency to its overall marketing strategy. After implementing an umbrella brand for PIAF's entire marketing collateral, the agency's role was broadened to include above-the-line TV commercials, radio and print campaigns, as well as direct marketing, experiential design and web design.
"We have thoroughly enjoyed working with PIAF over the past few years and are extremely proud of what we have achieved together. PIAF is embedded in the hearts of Western Australians who enjoy a tangible sense of pride and ownership in the event, and I look forward to seeing PIAF enjoy more successes in the coming years," says Braddock.
