$1 million standard mark broken

STANDARDS Australia has broken the $1 million mark in its web-based sales and distribution of technical standards.

It is now outstripping all other standards institutions in the world in terms of electronic business.

The company expects its web turnover to grow to $2 million in the year 2000.

Standards Australia publishing general manager Howard Paul said the Standards Australia experience showed companies could do real business on the Internet.

The bulk of the company’s sales are to business organisations. At least 15 per cent of the sales are to Internet users abroad.

About 1,000 Internet users visit the Standards Australia website each day. More than 30 per cent of these are based overseas – largely in the US, New Zealand, Japan and the UK.

“We decided to encourage customers to take the advantage of the electronic purchase and delivery of our services from the time we made our first standards available over the Internet less than two years ago,” Mr Paul said.

“Our product is intellectual property and we realised online sales and delivery was an ideal way to give our customers direct access to our product.

“To encourage this we give significant discounts to our web customers, the option of using credit card payment facilities and even charging direct downloads to their regular trading account with us.

“Within our specialist niche this has placed us in a leading position in e-business as the only standards institution in the world to have its complete range of services available over the web,” he said.

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