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Reader Demographics



At Business News, we don't count the people we reach, we reach the people that count! ... but since you asked, here are some numbers...

Reader Company Profile

Readers' companies'
annual sales


Reader industry engagement


  45%60%83%

Doing Business:

 are seeking new premiseshire motor vehiclesuse hotels for business purposes

Use the services of:

65%77%66%63%39%
Contract staffExternal printing servicesExternal IT/software consultantsLawyersFinancial planners
35%32%42%33%63%
Business consultantsAdvertising agenciesReal estate consultantsTraining/personal development consultantsTravel agents/consultants
45%64%32%29% 
HR recruitment consultantsFunction centres for company eventsSecurity services for home/companyStarting new business enterprises 


Personal Profile

Business News publication
reader profile


Income (before tax):

$130k$331k$1.46m
Median individual incomeAverage household incomeMedian net worth
64%95%79%
are millionairesfind BN to be a useful source of informationspent more than 15 minutes reading BN


Gender & Age


Circulation Data

Media engagement




Print circulation




Website statistics




Daily Business Alert recipients




1. CAB Audit October 2016 | 2. NPS score September 2016 | 3. Digital Statistics October 2016 (Google Analytics, AMAA)

2014
Audit

2008
Readers Survey