US-based William Bradford is a seasoned industry veteran who has held several prominent executive leadership roles in digital media products and technology. His expertise is in building teams and driving the digital transformation of traditional businesses into new business and consumer engagement revenue models.
Mr Bradford has worked as a key executive lead for multiple fortune 500 companies in the US.
He was chief digital officer of Beachbody LLC where he led the transformation of the company’s media business from a transactional DVD sales model to a multi-platform consumer digital subscription service. He had also led the digital transformation of Fox Broadcasting from a traditional linear broadcast business to a multi-platform content service with new monetisation and customer engagement models.