Sue Morphet has over 25 years' of brand management and retail experience across Australia and New Zealand. She was chief executive of Pacific Brands from December 2007 to September 2012 having worked in that organisation for 17 years, most notably as group general manager of Bonds. She has also held senior sales and marketing roles at Sheridan and Herbert Adams. Ms Morphet is a non-executive director of Asaleo Care, Fisher & Paykel Appliances Holdings and Noni B. She is also chair of National Tiles and was chair of Manufacturing Australia from 2013 to 2015.