Owner, Consultant, Digital Communications Strategy Specialist / Gramercy Park Consulting
Simon te Brinke, GAICD is the founder and digital communications strategy lead of Gramercy Park Consulting, an independent strategy consulting firm working with organisations challenged by disruptive technology trends in marketing and communications. Mr te Brinke has been working in the digital media environment since the late 1990s. Prior to establishing Gramercy Park Consulting 10 years ago, he was group media director and media strategist for over 15 years working with some of Australia’s largest and most respected advertising agencies. His 25+ years of marketing communications experience has seen him working with organisations across a multitude of sectors, both commercial and government. Mr te Brinke specialises in social technology and digital communications strategy by blending global best-practice planning frameworks with emerging technologies and innovative thinking. He is currently Australia’s only Altimeter Group Certified Social Business Strategist. Mr te Brinke is a graduate and current member of the Australian Institute of Company Directors. He was also chair of The Oasis Project, a major fundraising initiative of the Western Australian advertising, media and communications industry that provides support to the Salvation Army’s Crossroads West programme.