Simon Berridge has been in the hire industry for more than 30 years.
Mr Berridge started with Alfasi Hire in April 2010 and was initially employed as the Victorian sales manager. He has since taken on a wide variety of roles including setting up the first interstate branch in NSW, trained to take on QSE and OH&S leadership role and then adding resource, infrastructure and major projects responsibilities from 2013 onwards. He has travelled widely across Australia, dealing with high value remote resource and infrastructure projects. He relocated to the Western Australia office in March 2022 to become the general manager for WA and major projects.