Sandra de Castro

Sandra de Castro has a background in leadership of digitisation and transformation activities in ASX 50 companies over the last decade. She was instrumental in the customer-driven transformation of NAB where she was responsible for marketing, advertising, customer analytics and customer relationship management for retail banking, business banking and wealth businesses. She has also led AGL’s consumer and business retail arm through a period of rapid digital transformation. Prior to NAB, Ms de Castro was a partner at Corporate Value Associates where she gained experience in sales and project delivery in a variety of sectors including telecommunications. She holds a BA in Biology from the University of Oxford and is highly awarded - accolades have included Australian Direct Marketer of the Year in 2011, the Facebook Studio Award in 2014, and a Grand Prix at the Cannes Lions Festival in 2011 for the renowned Break-up campaign.
Bio last updated 12 Mar 2018

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Sandra de Castro is linked to 3 organisations which are included in 2 lists - Information & Communications Technology and Public Companies - non WA.

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Total Shareholder Return as at 31/10/18

1 year TSR5 year TSR
219thVocus Group19%7%
744 WA (and selected non WA) listed companies ranked by 1 year TSR relative to other companies with similar revenue
Source: Morningstar


Chief Executive, Consumer
Year started and most recent title


th-Vocus Group$1,892.4m
77 listed non wa companies ranked by revenue.
Source: Morningstar

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