Sam Lovell

Sam Lovell AM lived in Derby in the Kimberley region. He had been employed by Aboriginal Economic Development, Department of Industry and Resources as an Aboriginal Tourism Project Officer since 1995 and works as an indigenous consultant for Western Power. Mr Lovell had a background in tourism and established his own business ‘Kimberley Safari Tours’ in 1981. A tourism award in his name is presented annually by the Kimberley Tourism Association. Mr Lovell is regarded as the ‘father’ of Indigenous Tourism in WA and is affectionately known as ‘Mr Kimberley’. He was also a musician and travels across the country to Queensland every year to play at the Tamworth Music Festival. Mr Lovell passed away in November 2025.