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Russell Francis is an entrepreneur and internet pioneer with more than 22 years international experience running successful businesses that build enterprise scale applications, web apps and mobile apps for the likes of Citibank, ABN AMRO, P&O, Lloyds TSB, Dixons Stores Group, ASDA, Bankwest, Western Power and JB Were. In 1995 Russell built his first web site and by 1998 he successfully negotiated the sale of his London based software development firm to a Silicon Valley based IT consulting firm and then lead his new firm into the Internet revolution building some of the biggest websites and online applications in Europe. Russell founded Reignite in Perth in 2005 and in March 2012 Russell, Pat and Glen agreed to set up a joint venture to develop Version 2 of The Inductor which in July 2013 lead to the merger of Reignite with Pat and Glen’s two other long established Perth based businesses, Dash Digital and Chameleon Creative.