Rupen Kotecha is a strategically and commercially minded UK qualified Chartered Accountant now based in Perth. He has extensive experience in the aviation and freight industries as well as in the field of logistics. He spent three years as chief financial officer of British Airways Regional Cargo and has advised on restructuring, merger and disposal of businesses. Prior to this, he was chief financial officer of an international logistics and supply chain company and was responsible for running their UK, Hong Kong & China business units. This included setting up JVs in Hong Kong. He has also worked as a business analyst for a management consulting company with exposure to the likes of Shell, British Gas and Ford. In addition, he has had further international exposure through Herbalife Europe where his work included assisting businesses in The Netherlands and Norway. Over his career, Mr Kotecha has acquired invaluable knowledge and experience of the problems and opportunities facing large and small businesses in sales, operational and financial areas.