After 15 years with Morgan Stanley, leaving as managing director, head of European proprietary trading group in 2008, Rob Breden has since served in strategic consulting roles in London and Perth. In 2011 he founded The Ventoux Wine Company (also known as Rhone Wine Online), an online retailer of southern French wines. In 2015 he joined privately owned, WA-based water utility company Water West as director, strategy and business development