Paula's education includes a Diploma of Applied Science in Professional Psychology and a Bachelor of Arts Degree
She served as a Student Services Officer at Federation University before moving into the corporate world at Calvin Klein Jeans. After four years as their logistics manager, she returned to the world of clinical psychology.
In 2009 Paula transferred her expertise in logistics and founded Little Bloke Fitness with her husband Graeme.
As Managing Director of the company, she works in every area of the business, with an emphasis on:
- Financial Management
- Customer Relationship Management
- Retail Store Operations
- Sales and Marketing, including collating the feedback on the company’s gym equipment and gym fitouts–something that’s pivotal to the ongoing evolution of the brand.
Paula also regularly attends trade shows in Australasia, Asia and Europe.
