Noah Abelson is the chief executive and co-founder of ShareRoot, and is responsible for executing the company's strategic development plan. Mr Abelson has previous management experience in new products and has launched a vitamin supplement company. He worked in the Facebook advertising space as the person tasked with launching AdParlor’s (one of Facebook’s largest Ads API partners) US presence and generating over $US3.1 million in a single quarter. This experience enabled Mr Abelson to develop numerous contacts within the social landscape as well as a deep understanding of what it takes and how to build strong and lasting professional relationships. Mr Abelson holds a bachelor of arts degree in psychology from the University of Maryland.