Mike Melby has experience as an entrepreneur and investor. He has demonstrated success investing in the global fitness industry and building one of the gym chains in the world. After several years as an investment banker and private equity investor, followed by founding and exiting two technology companies (PayDivvy - acquired by Higher One / NYSE:ONE in 2013; TapIt - acquired by VC-backed Phunware in 2012), Mr Melby joined NeV to acquire and operate health club brands around the world. Mr Melby's role evolved into a top executive position at UFC Gym (JV between UFC and NeV) working alongside the chief executive where he held various roles including overseeing finance and digital strategy, but focused the majority of his time leading business development and international growth, supporting the transformation of UFC Gym into a global franchise with clubs across the US, Mexico, Middle East, Australia, Southeast Asia and South America. Mr Melby subsequently expanded his investment portfolio into the fitness technology sector by acquiring fitness app Fitocracy, ultimately leading to his co-founding of FITLAB with his business partner Brian Kirkbride.