Michael Reinstein

Michael Reinstein is the Managing Director of Archetype Capital, a Los Angeles-based private equity firm. Archetype's holdings include a diverse portfolio of companies in the automotive aftermarket, beauty, healthcare and e-commerce space. Throughout his career, Mr. Reinstein has built and sold technology and media companies in both the private and public markets.
In 2002, Mr Reinstein launched and financed a live television shopping channel that was distributed nationally in the U.S. in over 30 million homes via cable and satellite on DirecTV and Dish Network. He took the company public in 2004, after merging it with a national chain of thirty-five fashion jewellery stores. The business was sold in 2005 to an India-based DeBeers Diamond Trading Company.
In 2006, Mr Reinstein purchased a London-based Interactive TV channel on the UK ’s British Sky Broadcasting platform that he sold in 2009.