Michael Meade is a tourism & hospitality executive and consultant with extensive strategic management and marketing experience spanning over 40 years. Mr Meade has worked across Asia Pacific in senior marketing and management roles with major hotel companies and tourism organisations. He was acting chief executive of Tourism Fiji and helped to re-position the nation from a regional to a global brand. He assisted Vanuatu in recovering from a devastating cyclone with a tourism recovery plan. Mr Meade began his career in aviation with British Airways in the UK before moving to Perth in the 1970s. He was part of the pre-opening team for the Esplanade Hotel Fremantle (now Esplanade Hotel Fremantle by Rydges), Merlin Perth Hotel (now Hyatt Regency Perth) and Observation City Resort Hotel (now Rendezvous Hotel Perth Scarborough). After 20 years based in Sydney, Mr Meade returned to Perth in 2017 and is the principal of 2M Hospitality, a marketing and management advisory firm.