Non-Executive Director (Chair since 2013) / SportWest
Michael Beros has been extensively involved in automotive sales and marketing in Australia since 1990. In 2008, whilst living in Adelaide, Mr Beros was appointed to the board of the Flinders Medical Centre Foundation and also accepted an Ambassadorial role for the Adelaide Football Club. Since returning to Western Australia, he has developed a strong understanding of the role that sport plays in shaping community ethos through not only the Toyota WA involvement with the West Coast Eagles, Netball WA, WACA and Asthma WA, but also through his family involvements with the Dianella Soccer Club, Mt Hawthorn Junior Football Club and the Leederville Mt Hawthorn Junior Cricket Club. Mr Beros also places strong value behind the importance of successful sporting and corporate partnerships and believes that grassroots activation not only brings a new dimension to brand awareness, but also cultivates the essential DNA needed to transform a sponsorship into a true partnership.