A new business model worth advertising CREATING a point of difference in an already heavily serviced market may be difficult for some, but for Mark Lucas it was a case of carving a niche market by rewriting the script for the structure of advertising agencies. 26 Aug 2010
Special Reports Major WA companies sow the seeds of long-term market share via rebranding The decision to overhaul a company's brand is not without risk, but many WA businesses are reaping the rewards. Russell Quinn & Blake Wilshaw report. 22 Jul 2010
