Krishnakumar Thirumalai is the president of Coca-Cola India and South-West Asia. He was the region director for the India, Bangladesh, Sri Lanka and Nepal bottling operations of TCCC until 30 April 2017. He has significant experience across developing and emerging markets in marketing, sales, distribution and supply chain, and more than 30 years of experience in the fast moving consumer goods sector, handling strategy, sales, marketing and general management. Mr Thirumalai is also chair and director of Hindustan Coca-Cola Beverages (India); and director of Coca-Cola Beverages Sri Lanka and International Beverages Bangladesh.