Being a small business owner was not an obvious career choice for Jennifer, who grew up in north-east England, in a large family of miners and ship builders. After working long hours to put herself through university, Jennifer came to Perth in 1999. She spent time working in a call centre, it was during maternity leave that Jennifer decided to establish a wedding planning business. That was 9 years ago. She now does over 50 weddings a year, including destination weddings in countries such as Bali, Fiji and New Zealand.