Iris Smit has a Bachelor of Architecture from the University of WA and a Bachelor of Applied Science in Interior Architecture from Curtin University. She has been involved in the fashion and retail industry since 2013, and in 2018 she made an appearance on Shark Tank with her product The Quick Flick®. It was an idea borne out of her struggle to get the “winged eyeliner” look she liked, so she decided to create her own solution and designed a unique eyeliner tool that combines a wing stamp with a felt tip eyeliner pen. Ms Smit developed the product while at university and only 14 months after launching, The Quick Flick was stocked in 450 Priceline stores nationwide and had expanded into the US, UK, Europe & Middle East markets. In 2019 Ms Smit launched Beauty Fridge, a mini refrigerator for the bathroom or bedroom to keep skincare and cosmetics fresher for longer. She was named West Australian Entrepreneur Of The Year at EY's 2019 Entrepreneur Of The Year Western Region awards.