Howard Cearns was the deputy chair of Tourism WA. He is an experienced brand marketer and entrepreneur. He founded and is chair of Braincells Creative Marketing & Design, as well as a director and shareholder of Swings and Roundabouts wines, the Stormflower Vineyard, and Hippocampus Memorable Drinks. Mr Cearns worked for budget rent-a-car in his career and gained significant sponsorship and event experience as marketing director of the Swan Brewery. He was made Lion Nathan's group innovation director in 1996.