Holly Walton is an experienced marketing and economic & business development professional. She ran her own marketing and business advisory consultancy, MarketingWest, and assists businesses through the Australian Government's Australian Small Business Advisory Services (ASBAS) and the WA State Government's Business Local Programmes. Ms Walton has held an Associate membership with the Australian Marketing Institute (AMI) since July 2008 and was recently awarded their Certified Practising Marketer (CPM) qualification. She had previously sat on the WA AMI State Council as the President of the WA AMI Emerging Marketers, and is a mentor in the AMI Emerging Marketers Mentoring Program.