Fiona McRobert

Fiona McRobert is a PR veteran who has spent over 20 years working in New York and Los Angeles for some of the biggest brands in the world. She has led global integrated communications campaigns for brands across a range of industries including media, hospitality, consumer goods, fashion, and entertainment. Ms McRobert had held a senior leadership position overseeing a portfolio of clients including PepsiCo, Piper-Heidsieck, Hugo Boss and JUST Water. She was the head of global communications for media agency Universal McCann, leading external and internal communications as well as the digital communications strategy, and the agency’s events and awards program. Earlier in her career, Ms McRobert directed PR for a number of leading brands including Levi Strauss, Hard Rock Cafe, Weider Publications, and Disney’s ABC Television Group. She started her career at Edelman New York in the corporate affairs division, working on Time Warner and United Parcel Service. She graduated with a BA from the University of Western Australia.