Dean Taylor is the chief executive of Digital Wine Ventures. Originally an architect, Mr Taylor established Wine Ark in 2000, a climate-controlled storage business managing over $200m of wine around the country. In 2003, he launched Wine Exchange (an online wine trading platform) and TheCellar Club (an ultra premium wine club) which were acquired by Cellarmasters in 2009. In 2010 he founded Cracka Wines, a direct-to-consumer marketplace that became one of Australia’s top 50 online retailers. Catering for niche market segments, Mr Taylor also launched Winegrowers Direct and My Wine Guy before merging those businesses with The Wine Society to form The Wine Collective. He founded and now runs Wine Depot, a B2B wine trading & logistics platform acquired by Digital Wine Ventures in April 2019. Mr Taylor was named in 50 Stars of Wine and Top 50 People in Ecommerce, and is highly regarded within the wine and online retail communities.